The largest Snapchat advertisers in Europe
60k+ advertisers ran millions of ads on Snapchat in Europe. The 10 largest by impressions, from Snapchat’s public ad gallery, grouped by brand.
Data as of 20 Oct 2026
- Advertisers
- 60k+
- Ads
- Millions
- Impressions reported
- 300B+
The 10 largest, by impressions
- 1Disney PlusEntertainment & media10B+ impressions4,776 ads · ads since Nov 2023 · 17 countries
- 2AliExpressRetail5B to 10B impressions2,552 ads · ads since Dec 2024 · 24 countries
- 3AdobeApps & utilities5B to 10B impressions3,700 ads · ads since Jun 2023 · 24 countries
- 4McDonald'sFood delivery & restaurants5B to 10B impressions4,818 ads · ads since Jan 2025 · 17 countries
- 5TemuRetail5B to 10B impressions1,399,820 ads · ads since Aug 2023 · 16 countries
- 6SpotifyEntertainment & media2B to 5B impressions2,050 ads · ads since Jan 2025 · 24 countries
- 7Winamax SportGambling & betting2B to 5B impressions1,958 ads · ads since Jun 2024 · 3 countries
- 8Parions Sport en LigneGambling & betting2B to 5B impressions2,565 ads · ads since Feb 2023 · 4 countries
- 9Whiteout SurvivalMobile games2B to 5B impressions436 ads · ads since Dec 2024 · 24 countries
- 10BIRKENSTOCK EuropeFashion2B to 5B impressions1,129 ads · ads since Apr 2023 · 9 countries
Showing 10 of 60k+ advertisers. Impressions are shown as a range. Every advertiser, and each ad’s figures, are in Metrice search.
Ads from these advertisers
Sectors in Europe
- Entertainment & media 14% of impressions · 725 advertisers
- Fashion 9% of impressions · 1,010 advertisers
- Retail 8.5% of impressions · 565 advertisers
- Apps & utilities 7.6% of impressions · 594 advertisers
- Gambling & betting 6.6% of impressions · 884 advertisers
- Banking & fintech 6% of impressions · 204 advertisers
- Mobile games 5.7% of impressions · 347 advertisers
- Beauty & cosmetics 5.2% of impressions · 759 advertisers
- Food delivery & restaurants 4.5% of impressions · 316 advertisers
- Food & drink brands 4.5% of impressions · 449 advertisers
- Health, fitness & wellness 4.3% of impressions · 412 advertisers
- Consumer electronics 2.7% of impressions · 114 advertisers
- Education 2.7% of impressions · 941 advertisers
- Travel & hospitality 2.6% of impressions · 358 advertisers
- Non-profit & public sector 2.6% of impressions · 613 advertisers
- Telecom 2.3% of impressions · 93 advertisers
- Cars & mobility 1.9% of impressions · 385 advertisers
- Groceries & supermarkets 1.9% of impressions · 103 advertisers
- Sports & outdoor 1.4% of impressions · 131 advertisers
- Jobs & recruitment 1.3% of impressions · 301 advertisers
- Jewellery & watches 1.1% of impressions · 233 advertisers
- Home & DIY 1% of impressions · 197 advertisers
- Energy & utilities 0.7% of impressions · 97 advertisers
- B2B services 0.5% of impressions · 223 advertisers
- Insurance 0.4% of impressions · 69 advertisers
- Events & tickets 0.4% of impressions · 283 advertisers
- Hobbies music 0.4% of impressions · 27 advertisers
- Kids, toys & baby 0.3% of impressions · 101 advertisers
- Pets 0.2% of impressions · 31 advertisers
- Local services 0.2% of impressions · 222 advertisers
- Real estate 0.1% of impressions · 88 advertisers
By country
- France 33,928 advertisers
- Germany 11,152 advertisers
- Netherlands 8,847 advertisers
- Belgium 8,745 advertisers
- Sweden 5,601 advertisers
- Türkiye 4,490 advertisers
- Italy 4,373 advertisers
- Spain 4,193 advertisers
- Austria 4,026 advertisers
- Ireland 3,698 advertisers
- Denmark 3,123 advertisers
- Finland 2,648 advertisers
- Poland 2,482 advertisers
- Portugal 2,439 advertisers
- Greece 2,342 advertisers
- Romania 2,308 advertisers
- Luxembourg 1,842 advertisers
- Croatia 1,755 advertisers
- Bulgaria 1,672 advertisers
- Slovenia 1,564 advertisers
- Czechia 1,478 advertisers
- Lithuania 1,468 advertisers
- Hungary 1,392 advertisers
- Slovakia 828 advertisers
About these figures
Metrice reads the public ad gallery Snapchat publishes under EU law, which covers the European Union and Türkiye, and groups its ads by the brand behind them. Impressions are the figures Snapchat reports per ad and country since the ad started; they are not spend and not reach. “Ads since” is the earliest start date Snapchat reports for one of the advertiser’s ads. More in About the data.
Metrice is not affiliated with Snap Inc. or with the brands named here. To correct or remove something, write to us.