metrice
Snapshot
For DTC brands and apps in Europe

The only ad library built for Snapchat.

Millions of EU Snapchat ads, updated daily. Search by brand, product or app, then filter down to what matters. See who's winning, what they launch and which ads are scaling.

For exampleFashionNetflixGaminghm.comor browse all ads
From your category

See what's running in your category.

Pick a category to see the Snapchat ads running in it, the ones scaling right now, and the new launches already taking off.

See what they’re running
Scaling now · last 7 days
  1. 1hollister10M impressions in allThe last 5 days+8.8M
  2. 2Primark27M impressions in allGained+5.7M
  3. 3Prada32M impressions in allGained+5.5M
New and taking off
Browse all fashion ads in the library
01Search

Every Snapchat ad in Europe, one search away.

Search millions of ads by brand, product, website or app, and see each ad’s creative, reported impressions and how long it has run.

Click the field to search your own
Results for “Zalando”sorted by reported impressions
  • FiltersCountry, sector, format, call to action, language and start date.
  • By brandEvery ad under the brand behind it, whoever paid for it.
  • Every detailCreative, headline, destination, markets and reported impressions.
Open the search Create a free accountFree account: 10 ads per search, 5 searches a day. Paid plans: every result, tracking and alerts.
02The daily watch

Your competitors, watched for you.

Pick your competitors and the ads you want to follow. Every morning your board shows what changed: which of their ads are scaling, what each ad gained, what they launched and what they stopped.

Netflix · Europe · watching 4 competitorsReal live data
Scaling now
213
competitor ads gaining fast right now
Winning ad
+34M
impressions, the last 7 days · Disney Plus
Competitors gained
+43M
impressions, all 4 together, the last 7 days
Competitors spent
Metrice’s estimate, the last 7 days · on Growth
Impressions gained per day
+26M+7.5M
+35M
+1.3M
+5.5M
+1.4M

Point at a day for the ads that gained · press a brand for its ads that moved most · +2 ads started that day · gained between checks

Followed adscompetitor ads you track, one by one
Netflix and 4 competitors in Europe, as of 20 Oct 2026. Your own board updates every day.
Track your competitorsYour brand and your competitors on one board, from Starter.
03Grouped by brand, not by payer

Snapchat lists ads by who paid. Metrice groups them by the brand behind them.

The gallery lists most of McDonald's’s ads under other names: they are billed through 18 different payers, mostly agencies. Metrice finds the brand behind agency and reseller billing, with the evidence for each match.

In Snapchat's gallery: by payer
In Metrice: by brand
In Snapchat's gallery: by payer
  • OmnicomMediaGroup Nederland B.V.1407
  • Gen'K Conseil1095
  • PUBLICIS MEDIA FRANCE606
  • OMD BE / Ads&Data276
  • Core Media Communications211
  • Marketing CoOp DK A/S187
  • + 12 more payers
Advertiser
McDonald's
4,818 ads18 of 18 payers
Open the advertiser →
Also listed under another nameWarner Bros. DiscoveryHBO Maxcosnova GmbHessence cosmetics officialPUNTO FA S.L.MANGO
04The free competitor snapshot

Start with a snapshot: you vs your competitors.

A free one-off report on you and your competitors: what stands out, in words, with the ads behind it. Tracking keeps it up to date every day.

Type your brand, a competitor, a website or a sector.

  • What stands out against your competitors, in plain words
  • Their winning ads, and what each gained
  • Yours to keep and share. No payment required.
What a snapshot saidH&Mvs 4 competitorsReal live data
  1. Primark has an ad that gained 5.7M impressions, 8–14 Oct. 154 of yours are scaling.
  2. 274 competitor ads are scaling right now, across 4 of these brands.
  3. MANGO has 74 of its 78 ads live; you have 1,497 of 2,916 live.
Primark
+5.7M
8–14 Oct
Zalando
+4.6M
8–14 Oct
ASOS
+978k
8–14 Oct
05Pricing

Choose your plan

Every result, and daily tracking of your competitors.

30-day money-back guaranteeNot for you? We refund your first payment in full.
Starter
A small brand watching a few rivals
€49/ month
or €39 / month billed yearly
Get Starter
  • Unlimited search, every result
  • Your brand + 3 competitors
  • 25 followed ads
  • Daily email alerts
  • Media downloads
GrowthMost popular
DTC brands and apps on Snapchat
€129/ month
or €103 / month billed yearly
Get Growth
  • Everything in Starter, plus:
  • Scaling now: fastest-growing ads
  • Spend estimates on every ad
  • 15 competitors, 200 followed ads
  • CSV export
  • HD video downloads, 3 seats
AgencyComing soon
Agencies running Snapchat for several clients
€299/ month
or €239 / month billed yearly
Get notified
  • Everything in Growth, plus:
  • 5 client workspaces
  • 15 competitors per client
  • Snapshots under your name
  • 10 seats
Free
Trying it out
€0
Create a free account
  • 10 ads per search
  • 5 searches a day
  • Save up to 10 ads
  • 1 free snapshot
Custom · Large brands, on request.
Unlimited competitors and followed ads · Dedicated collection of chosen advertisers: full coverage, daily data · API access
Ask about Custom
  • All markets on every plan
  • 30-day money-back guarantee
  • 20% off with yearly billing
  • Prices exclude VAT
Compare all plans →

See what your competitors run on Snapchat.

For exampleFashionNetflixGaminghm.comor browse all ads

Or search the library · Already a customer? Sign in