Kids, toys & baby advertisers on Snapchat in Europe
101 kids, toys & baby advertisers ran 4,000+ ads on Snapchat in Europe. The 10 largest by impressions, from Snapchat’s public ad gallery, grouped by brand.
Data as of 20 Oct 2026
- Advertisers
- 101
- Ads
- 4,000+
- Impressions reported
- 1B+
The 10 largest, by impressions
- 1LEGO100M to 500M impressions113 ads · ads since May 2025 · 13 countries
- 2Smyths Toys100M to 500M impressions190 ads · ads since Oct 2025 · 3 countries
- 3Squishmallows100M to 500M impressions138 ads · ads since Oct 2025 · 3 countries
- 4Build My Bear®50M to 100M impressions245 ads · ads since Oct 2025 · 8 countries
- 5Kaffekassan50M to 100M impressions150 ads · ads since Nov 2023 · 2 countries
- 6Leo’s Lekland10M to 50M impressions74 ads · ads since Oct 2025 · 4 countries
- 7Izybaby10M to 50M impressions21 ads · ads since Jun 2023 · 3 countries
- 8An advertiser we do not name10M to 50M impressionsNot named: it may be a private person, or we cannot tell with certainty which brand it is
- 9MGA's Miniverse10M to 50M impressions80 ads · ads since Sept 2025 · 2 countries
- 10An advertiser we do not name10M to 50M impressionsNot named: it may be a private person, or we cannot tell with certainty which brand it is
Showing 10 of 101 advertisers. Impressions are shown as a range. We do not name an advertiser that may be a private person or that we cannot identify with certainty. Every advertiser, and each ad’s figures, are in Metrice search.
Ads from these advertisers
Kids, toys & baby in other countries
- France 46 advertisers
- Netherlands 31 advertisers
- Sweden 31 advertisers
- Belgium 28 advertisers
- Germany 26 advertisers
- Denmark 20 advertisers
- Finland 18 advertisers
- Ireland 16 advertisers
- Italy 15 advertisers
- Poland 14 advertisers
- Austria 13 advertisers
- Spain 13 advertisers
- Luxembourg 11 advertisers
- Portugal 10 advertisers
About these figures
Metrice reads the public ad gallery Snapchat publishes under EU law, which covers the European Union and Türkiye, and groups its ads by the brand behind them. Impressions are the figures Snapchat reports per ad and country since the ad started; they are not spend and not reach. “Ads since” is the earliest start date Snapchat reports for one of the advertiser’s ads. More in About the data.
Metrice is not affiliated with Snap Inc. or with the brands named here. To correct or remove something, write to us.