Terms of Service

1. Who we are

Metrice (metrice.io) is run by J. P. Wallman Media Group LTD, a company registered in Cyprus under number HE 485002, with its registered office at Charilaou Xyloforou 13, 4103 Limassol, Cyprus. In these terms, “we”, “us” and “our” mean that company. You can reach us at contact@metrice.io or through our contact page.

2. What Metrice is

Metrice is a searchable library of ads that ran on Snapchat in the European Union, with figures and tools to follow advertisers and ads over time. The ads and their figures come from Snap’s public ad repository, which Snap publishes under the EU Digital Services Act. Impressions are the lifetime figures Snapchat reports for each ad; they are not spend or reach.

Metrice is not affiliated with, endorsed by or sponsored by Snap Inc. We collect and organise the published information as carefully as we can, but we don’t control it: ads can be missing, figures can be revised or late, and grouping ads by advertiser involves judgement. Metrice is a research tool; check anything important before you rely on it.

3. Your account

You need to be at least 18 to create an account. Give us accurate details and keep them up to date, keep your password to yourself, and tell us at once if you think someone else has used your account. An account is for one person; paid plans with more than one seat let you invite others into the same workspace.

The person who creates a workspace is its owner and manages its plan and billing. If you create an account for a business, you confirm you’re allowed to bind that business to these terms.

4. Free use, plans and limits

You can search without an account (5 ads per search, 2 searches a day) or with a free account (10 ads per search, 5 searches a day). Paid plans add the features listed on our pricing page, which also shows each plan’s limits. Limits apply per workspace.

“Unlimited” means we set no number on normal use by the people on your plan. It doesn’t cover automated access, sharing an account between people, or volumes far beyond what a person could use; if we see that, we may slow access down and will contact you first where we can.

If you move to a smaller plan, you keep as many tracked advertisers, followed ads and saved ads as the new plan includes, and you choose which; the rest are removed.

5. Prices and payment

Paid plans are subscriptions, billed monthly or yearly in advance, in euros, through our payment provider Stripe. Prices exclude VAT. VAT is added at checkout where it applies; businesses in the EU outside Cyprus with a valid VAT number pay none (reverse charge, shown on the invoice). Your subscription renews automatically at the end of each period at the price that then applies to you, until you cancel.

If you switch to a bigger plan or a different billing period, the difference for the rest of the current period is charged at once. If you switch to a smaller plan, the unused amount is credited against your next payments.

We may change our prices for new periods; we’ll tell you at least 30 days before a change applies to you, and you can cancel before it does.

If a payment fails, Stripe retries it and we’ll ask you to update your card. If it still can’t be collected, your workspace moves to the free plan.

6. Cancelling

You can cancel your subscription at any time from your account page. It then ends at the end of the period you’ve paid for, and you keep the paid features until then. Apart from the money-back guarantee, the right of withdrawal and where the law requires otherwise, we don’t refund the rest of a period you’ve paid for.

7. Money-back guarantee

Every paid plan has a 30-day money-back guarantee: if Metrice isn’t right for you, email us within 30 days of your first payment and we refund that payment in full. The conditions are in our refund policy. The guarantee is in addition to your rights under the law, not instead of them.

8. Right of withdrawal for consumers

If you are a consumer in the EU, you can withdraw from a subscription within 14 days of the day you took it out, without giving a reason. Use our withdrawal page or send us a clear statement (for example with the model form in our refund policy) before the 14 days are over.

Because you can use Metrice from the moment you subscribe, you ask us to start the service straight away. If you withdraw, we would by law be allowed to keep an amount for the days you had the service; we don’t: we refund your payment in full, within 14 days of receiving your withdrawal, to the card you paid with. Your subscription ends when you withdraw.

9. Using Metrice fairly

You may use Metrice for your own or your clients’ marketing research. You may not:

• copy, scrape or download the library in bulk, or access it with bots or scripts, except through features we offer for it (such as exports on plans that include them);
• resell, republish or give others access to Metrice or substantial parts of its data, or use it to build a competing product;
• share your login, or work around plan limits, for example by creating several free accounts;
• use information about advertisers or the people behind them to harass, profile or contact private individuals, or in any other unlawful way;
• interfere with the service, probe it for weaknesses or try to reach data that isn’t meant for you.

10. Ads, creatives and our content

The ads, images and videos in Metrice belong to the advertisers and other rights holders. We show them so you can research the ad market. Media you download is for your own internal reference and analysis; publishing or reusing a creative needs the rights holder’s permission.

Metrice itself (the software, design, the way the library is organised, our figures, rankings and texts) belongs to us. These terms give you a personal, non-transferable right to use it while your account is open; they don’t transfer any rights to you. Snapshots you make are yours to use and share as reports, with the source named.

If you believe something in Metrice infringes your rights or concerns you personally, tell us through the contact page and we’ll look at it promptly.

11. Availability and changes

We work to keep Metrice available and the data current, but we can’t promise it will always be available, error-free or updated on a fixed schedule; it depends among other things on what Snap publishes. We may change, add or remove features. If we remove a main feature of a paid plan during your subscription, you may cancel and we refund the unused part of your current period.

12. Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, for intent or gross negligence, or any other liability that can’t be limited by law. If you are a consumer, you also keep all rights the law of your country gives you that can’t be waived.

For business customers: we aren’t liable for indirect or consequential loss, or for loss of profit, revenue, business or data, and our total liability in any 12 months is limited to the amount you paid us in those 12 months. Metrice provides information, not advice: decisions you make with it are yours.

13. Suspension and closing accounts

We may suspend or close an account that seriously or repeatedly breaks these terms, after warning you where that’s reasonable. If we close a paid account without such a reason, we refund the unused part of the current period. You can delete your account at any time on your account page; your data is then deleted as our privacy policy describes.

14. Changes to these terms

We may update these terms, for example when the service or the law changes. We’ll tell you about important changes by email or in Metrice at least 30 days before they apply to you; if you don’t agree, you can cancel before then. The date at the top shows when they last changed.

15. Law and disputes

These terms are governed by the law of Cyprus, and its courts have jurisdiction. If you are a consumer, you also keep the protection of the mandatory law of the country where you live, and you may bring a claim in the courts there. Please contact us first: most problems can be solved quickly.

16. Contact

Questions about these terms: contact@metrice.io, or our contact page.