The largest Snapchat advertisers in Germany
10k+ advertisers ran 1M+ ads on Snapchat in Germany. The 10 largest by impressions, from Snapchat’s public ad gallery, grouped by brand.
Data as of 20 Oct 2026
- Advertisers
- 10k+
- Ads
- 1M+
- Impressions reported
- 40B+
The 10 largest, by impressions
- 1Disney PlusEntertainment & media2B to 5B impressions467 ads · ads since Nov 2023 · 17 countries
- 2McFITHealth, fitness & wellness1B to 2B impressions1,211 ads · ads since Aug 2025 · 2 countries
- 3AK Hoodies® Graduation Club®Fashion1B to 2B impressions250 ads · ads since Jan 2025 · 2 countries
- 4hollisterFashion1B to 2B impressions122 ads · ads since Sept 2025
- 5SamsungConsumer electronics1B to 2B impressions1,383 ads · ads since Jan 2025 · 17 countries
- 6WoltFood delivery & restaurants1B to 2B impressions257 ads · ads since Jun 2022 · 7 countries
- 7OTTORetail500M to 1B impressions1,112 ads · ads since Nov 2024 · 2 countries
- 8SnoggleApps & utilities500M to 1B impressions3,336 ads · ads since Aug 2023 · 2 countries
- 9BIRKENSTOCK EuropeFashion500M to 1B impressions185 ads · ads since Apr 2023 · 9 countries
- 10Google SucheApps & utilities500M to 1B impressions366 ads · ads since Aug 2025 · 2 countries
Showing 10 of 10k+ advertisers. Impressions are shown as a range. Every advertiser, and each ad’s figures, are in Metrice search.
Ads from these advertisers
Sectors in Germany
- Fashion 14% of impressions · 303 advertisers
- Entertainment & media 14% of impressions · 222 advertisers
- Apps & utilities 10% of impressions · 396 advertisers
- Retail 7.3% of impressions · 224 advertisers
- Health, fitness & wellness 6% of impressions · 114 advertisers
- Beauty & cosmetics 5.6% of impressions · 155 advertisers
- Mobile games 5.5% of impressions · 236 advertisers
- Food delivery & restaurants 4.5% of impressions · 11 advertisers
- Food & drink brands 4.4% of impressions · 69 advertisers
- Consumer electronics 4% of impressions · 51 advertisers
- Jobs & recruitment 4% of impressions · 61 advertisers
- Banking & fintech 2.7% of impressions · 60 advertisers
- Telecom 2.2% of impressions · 14 advertisers
- Non-profit & public sector 2.1% of impressions · 51 advertisers
- Travel & hospitality 2% of impressions · 64 advertisers
- Groceries & supermarkets 1.9% of impressions · 10 advertisers
- Gambling & betting 1.9% of impressions · 293 advertisers
- Sports & outdoor 1.8% of impressions · 49 advertisers
- Jewellery & watches 1.3% of impressions · 81 advertisers
- Cars & mobility 1.3% of impressions · 25 advertisers
- Education 0.8% of impressions · 80 advertisers
- B2B services 0.7% of impressions · 55 advertisers
- Kids, toys & baby 0.7% of impressions · 26 advertisers
- Hobbies music 0.6% of impressions · 10 advertisers
- Energy & utilities 0.2% of impressions · 23 advertisers
- Home & DIY 0.2% of impressions · 40 advertisers
- Events & tickets 0.1% of impressions · 56 advertisers
- Local services Under 0.1% of impressions · 14 advertisers
By country
- France 33,928 advertisers
- Netherlands 8,847 advertisers
- Belgium 8,745 advertisers
- Sweden 5,601 advertisers
- Türkiye 4,490 advertisers
- Italy 4,373 advertisers
- Spain 4,193 advertisers
- Austria 4,026 advertisers
- Ireland 3,698 advertisers
- Denmark 3,123 advertisers
- Finland 2,648 advertisers
- Poland 2,482 advertisers
- Portugal 2,439 advertisers
- Greece 2,342 advertisers
- Romania 2,308 advertisers
- Luxembourg 1,842 advertisers
- Croatia 1,755 advertisers
- Bulgaria 1,672 advertisers
- Slovenia 1,564 advertisers
- Czechia 1,478 advertisers
- Lithuania 1,468 advertisers
- Hungary 1,392 advertisers
- Slovakia 828 advertisers
About these figures
Metrice reads the public ad gallery Snapchat publishes under EU law, which covers the European Union and Türkiye, and groups its ads by the brand behind them. Impressions are the figures Snapchat reports per ad and country since the ad started; they are not spend and not reach. An advertiser is counted in a country when its ads have at least 1,000 impressions there. “Ads since” is the earliest start date Snapchat reports for one of the advertiser’s ads. More in About the data.
Metrice is not affiliated with Snap Inc. or with the brands named here. To correct or remove something, write to us.