The largest Snapchat advertisers in Italy

4,000+ advertisers ran 1M+ ads on Snapchat in Italy. The 10 largest by impressions, from Snapchat’s public ad gallery, grouped by brand.

Data as of 20 Oct 2026

Advertisers: 4,000+
Ads: 1M+
Impressions reported: 3B+

The 10 largest, by impressions

1Disney PlusEntertainment & media100M to 500M impressions273 ads · ads since Nov 2023 · 17 countries
2Ray-Ban | MetaConsumer electronics100M to 500M impressions518 ads · ads since Nov 2024 · 12 countries
3BIRKENSTOCK EuropeFashion100M to 500M impressions122 ads · ads since Apr 2023 · 9 countries
4SpotifyEntertainment & media100M to 500M impressions238 ads · ads since Jan 2025 · 24 countries
5AdobeApps & utilities100M to 500M impressions669 ads · ads since Jun 2023 · 24 countries
6Whiteout SurvivalMobile games100M to 500M impressions402 ads · ads since Dec 2024 · 24 countries
7Gift-DayRetail100M to 500M impressions22 ads · ads since Jul 2025 · 9 countries
8DiggfunEntertainment & media100M to 500M impressions574 ads · ads since Jul 2024 · 23 countries
9ZalandoFashion50M to 100M impressions354 ads · ads since Aug 2024 · 14 countries
10SamsungConsumer electronics50M to 100M impressions46 ads · ads since Jan 2025 · 17 countries

Showing 10 of 4,000+ advertisers. Impressions are shown as a range. Every advertiser, and each ad’s figures, are in Metrice search.

Ads from these advertisers

Sectors in Italy

Entertainment & media 24% of impressions · 111 advertisers
Fashion 14% of impressions · 173 advertisers
Apps & utilities 13% of impressions · 296 advertisers
Mobile games 12% of impressions · 181 advertisers
Consumer electronics 10% of impressions · 26 advertisers
Retail 6.3% of impressions · 141 advertisers
Banking & fintech 6.2% of impressions · 28 advertisers
Sports & outdoor 3.1% of impressions · 14 advertisers
Travel & hospitality 2.9% of impressions · 23 advertisers
Education 2.3% of impressions · 41 advertisers
Health, fitness & wellness 1.8% of impressions · 60 advertisers
Events & tickets 1.1% of impressions · 19 advertisers
Jewellery & watches 0.7% of impressions · 46 advertisers
Beauty & cosmetics 0.7% of impressions · 77 advertisers
Local services 0.5% of impressions · 10 advertisers
Cars & mobility 0.4% of impressions · 11 advertisers
Gambling & betting 0.4% of impressions · 81 advertisers
Home & DIY 0.3% of impressions · 12 advertisers
Kids, toys & baby 0.3% of impressions · 15 advertisers
B2B services 0.2% of impressions · 14 advertisers

By country

France 33,928 advertisers
Germany 11,152 advertisers
Netherlands 8,847 advertisers
Belgium 8,745 advertisers
Sweden 5,601 advertisers
Türkiye 4,490 advertisers
Spain 4,193 advertisers
Austria 4,026 advertisers
Ireland 3,698 advertisers
Denmark 3,123 advertisers
Finland 2,648 advertisers
Poland 2,482 advertisers
Portugal 2,439 advertisers
Greece 2,342 advertisers
Romania 2,308 advertisers
Luxembourg 1,842 advertisers
Croatia 1,755 advertisers
Bulgaria 1,672 advertisers
Slovenia 1,564 advertisers
Czechia 1,478 advertisers
Lithuania 1,468 advertisers
Hungary 1,392 advertisers
Slovakia 828 advertisers

About these figures

Metrice reads the public ad gallery Snapchat publishes under EU law, which covers the European Union and Türkiye, and groups its ads by the brand behind them. Impressions are the figures Snapchat reports per ad and country since the ad started; they are not spend and not reach. An advertiser is counted in a country when its ads have at least 1,000 impressions there. “Ads since” is the earliest start date Snapchat reports for one of the advertiser’s ads. More in About the data.

Metrice is not affiliated with Snap Inc. or with the brands named here. To correct or remove something, write to us.