The winning mobile games ad gained 3.9M impressions between 16 and 20 Oct.The winning mobile games ad gained 3.9M impressions between 16 and 20 Oct.
It is Candy Crush’s ad, among 5 of the largest mobile games advertisers in Europe.
Candy Crush’s winning ad gained 3.9M impressions.
Impressions gained between 16 and 20 Oct↗︎+3.9MAll time129MWhat is scaling in mobile games right now.
123 ads across 5 competitors are scaling in Europe. Gains between 16 and 20 Oct.
Mobile games, brand against brand.
Of what these 5 brands gained in Europe in the last 5 days, Candy Crush took 54%.
Candy Crush+22M · 54%
Nintendo+7.8M · 19%
Vita Mahjong+7.1M · 17%
blockblastsquad+2.5M · 6%
Whiteout Survival+1.7M · 4%
Ranked by share of the impressions these 5 brands gained in the last 5 days.
Every ad behind these figures, for all 5 competitors.
Unlock this snapshotFree account. No payment required.Candy Crush’s winning ad, taken apart.
What it says, whom it is aimed at, how long it has run and what it gained: with a free account.
- What it says“Xxxxxxx xxxxx xxxxxxx”
- Who it is aimed atXxxxxxxx, ages 00 to 00
- How long it has run00 days, and still xxxxxxx
- Gained between 16 and 20 Oct+000k impressions
- Estimated spend€0,000
- Where it runs00 markets
The ads carrying each brand.
Each brand's top ads, ranked by what they gained in the last 5 days.
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New in mobile games, day by day.
blockblastsquad started 5 new ads in the last 5 days. Whiteout Survival started 3.
Where they are pushing, market by market.
Candy Crush gained most in Türkiye in the last 5 days.
Each brand’s figures add up to its gain in the race above. An ad that runs in several countries has its gain split by where Snapchat reports its impressions.
Where this comes fromMade on 23 Oct 2026, with daily figures to 20 Oct 2026. Snapchat’s numbers move every day; these do not.+
Snapchat publishes every ad shown in the EU in a public library, with the impressions each has had. It has no way to sort, compare or look back.
Metrice reads that library every day and keeps each day’s figures. What an ad gained from one day to the next is ours to show; nobody else keeps it.
Impressions are Snapchat’s own figures. Spend is Metrice’s estimate and is always marked. This page was made from data to 20 Oct 2026.
Nobody at Whiteout Survival asked for this page. Metrice made it to show what it does; nothing here needed access to Whiteout Survival’s account.
Metrice holds millions of Snapchat ads across the EU.
Peter at Metrice · Questions, or the wrong competitors? Reply to the email this came with. I read every one.
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“Share of impressions” is each brand’s part of what the 5 brands on this page gained in the last 5 days, not of the whole sector. An ad is “spending” when it gained impressions in the last 5 days, and “idle” when it is live and gained none. “Scaling” is an ad that gained at least 1,000 impressions in the last 5 days and at least 2% of everything it has had. “Winning” is the ad that gained the most. Impressions are as Snapchat reports them; Metrice does not see sales.